IBM's augmented reality app makes shopping more personal

The new app from IBM Research will provide shoppers with a personalized shopping experience with immediate product comparisons and special offers as they move throughout the store. It captures images via the built-in video camera on a user's smart phone or tablet and uses advanced image processing technologies to quickly and accurately identify a product or row of items. Once the application recognizes the products, it will display information above the product images and rank them based on a number of criteria, such as price and nutritional value. It will also provide the shopper with any loyalty rewards or incentives that may apply and suggest complementary items based on what the customer has already viewed.

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